🎥 Prefer video? Watch the full episode on YouTube here:
Welcome back to our second newsletter from the 6-part series on how to generate revenue as a deeptech or climate tech founder. If you're new here – no worries. You can always catch up on the full video on YouTube (linked above).
And remember, this series exists because I’ve seen far too many brilliant founders build game-changing tech… and still struggle to land paying customers. Deeptech is hard – but selling it doesn’t have to be mysterious.
Why listen to me? I’ve coached dozens of deeptech and climate tech founders, launched my own startup (made tons of mistakes), and led an accelerator where 50% of companies are still alive years later – well above average. I’ve done the homework so you don’t have to.
But wait, if you want to go further:
Sponsor this newsletter or one of my LinkedIn posts.
Be a guest on my podcast, book me for a conference, or something else? Work with Reactor.
Listen to the podcast, watch the YouTube channel, the TikTok and the Instagram
Join the free Reactor community on WhatsApp: deep tech and climate-tech entrepreneurs, events, and discussions.
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Send Reactor to VEGAS (Yes, Really) - still active.
First: thanks for ALL of you who have already registered, eternally grateful. Plus, I’m 1000% sure that you’ll learn so much with Alex on Aug 16th, 2025.
Second, for the others: I’ve been learning from Alex Hormozi online for over 3 years. He’s shaped how I think about sales, media, and business — and now, I have a shot to meet him in person. But I need your help.
He’s hosting a free book launch webinar — and if enough people register using my referral link, I’ll be invited to Vegas to attend.
No payment. No credit card.
You don’t even have to attend the webinar — just register, and I’ll receive the credit.
If I get in, I promise you this:
I’ll go full Reactor mode — ask Hormozi the questions deeptech and climate tech founders actually care about. If you have a question for hormozi: let me know!
Then I’ll publish everything on Reactor. For all of us.
Let’s now jump into Tip #2:
🚀 Sell the Vision and Outcome, Not Just the Product Features
Here’s the truth: Tech alone doesn’t sell. Outcomes do.
You might have the most advanced reactor, sensor, material, algorithm… but what customers and investors really want to know is:
👉 “What does this do for me?”
Your job as a founder is to make the end result irresistibly clear and valuable.
Instead of:
“We use nano-structured dual-phase membranes to...”
Try:
“We help data centers reduce energy bills by 60% in under 3 months.”
See the difference?
In deeptech, we often talk about offering a 10x improvement – not 10%, not slightly better – 10 times better. That’s what it takes to get people to switch.
🔍 The Rule of Thumb
"Customers don’t buy features. They buy outcomes."
That means your sales pitch should be:
Tangible: Use numbers ("cut costs by 80%", "3x faster delivery", etc.)
Clear: No jargon. Even your grandma should get it.
Bold: Sell the vision – the better future you're enabling.
💡 Bonus: Use ESG & Sustainability to Your Advantage
If your solution has environmental or social benefits (and I bet it does), make that part of your pitch.
Don’t just say, "We're helping reduce emissions." Say:
“We help chemical manufacturers hit their net-zero targets 5 years ahead of schedule, while saving millions.”
For many of your B2B clients, those ESG metrics are under the spotlight. Help them shine – and they’ll love you for it.
🛠 Quick Exercise
Ask yourself:
What is the best-case outcome my customer gets from using my product?
Can I describe it in one sentence – without any tech jargon?
Is it at least 10x better than what they’re doing today?
🚪Next Up:
In the next newsletter, we’ll talk about how to educate and evangelize your deeptech idea so the world stops ignoring it.
Let’s keep building,
— Jérôme
