Hello everybody!
How do you create a deeptech or climate tech startup? You ask.
I have got the question SO MANY TIMES
and since we can't all get into deeptech accelerators,
I thought that..
Well, I'll give it a shot in a series of videos.
Deeptech & Climate Tech startup 101.
Here is the first one.
The videos I wished I had found myself on the internet.
When I did ALL wrong.
And we start with
the most important part.
Transitioning from being an engineer or researcher
to an entrepreneur.
Getting your mindset ready for
Sales
Marketing
Personal Branding
Hope you like it, share it, put in your TV tonight. Enjoy.
What do you learn in the next video? Tell me in the comment!
Are you a deeptech or climate startup? Do you want to appear on Reactor special edition called 'Biz Decoder' in front of investors and customers?
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summary
In this episode, Jerome discusses the transition from being an employee in a tech company to building your own deep tech or climate tech startup. He emphasizes the importance of mastering your mindset about sales, personal branding, and marketing. Jerome provides tips on sales, such as identifying your ideal customer profile, qualifying leads, building relationships, and addressing objections. He also discusses the significance of personal branding, including defining your brand, consistency in messaging, content creation, and networking. Lastly, he highlights the key marketing aspects, such as customer needs, storytelling, content creation, SEO/SEM, social proof, and analytics.
keywords
transition, employee, tech company, deep tech, climate tech, startup, mindset, sales, personal branding, marketing, ideal customer profile, leads, relationships, objections, value proposition, closing techniques, storytelling, content creation, SEO, SEM, social proof, analytics
takeaways
Transitioning from an employee to a founder requires mastering your mindset about sales, personal branding, and marketing.
In sales, it is important to identify your ideal customer profile, qualify leads, build relationships, and address objections.
Personal branding helps you become a leader in your industry and build trust with your audience.
Marketing involves focusing on customer needs, storytelling, content creation, SEO/SEM, social proof, and analytics.
The right mindset in sales, personal branding, and marketing is crucial for building a successful startup.
titles
Tips for Effective Sales, Personal Branding, and Marketing
Building Relationships and Trust in Sales and Personal Branding
Sound Bites
"Having a great product isn't enough. You need the right mindset to build a strong brand, create a sales track record, and attract a loyal customer base."
"Sales are built on relationships. Take the time to build trust and rapport with your prospects. People buy from people they know, like, and trust."
"Personal branding helps you become a leader in your industry and put a human face on your company. It builds trust and attracts talent."
Chapters
00:00
Introduction
01:04
Building the Foundations: Mastering Your Mindset
03:04
Sales: Understanding Your Ideal Customer Profile and Qualifying Leads
05:45
Personal Branding: Becoming a Leader in Your Industry
10:35
Marketing: Showcasing the Value You Deliver
19:54
Conclusion and Next Steps
That’s all folks! Do not forget to hit subscribe to Reactor!
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Take care and go make some good sales out there!
Cheers
Jerome
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